A global brand is building a brand‑new marketing data function, and this role sits right at the heart of it. As the Audience Strategy & Segmentation Lead, you’ll own how customer data is transformed into actionable, high-performing audiences that power personalisation, lifecycle journeys, and media activation at scale.
This is a rare chance to join a newly formed team from day one, shape foundational frameworks, and influence how a major organisation activates customer intelligence across its entire marketing ecosystem.
If you’re someone who loves the intersection of data, customer behaviour, and marketing activation, this is the kind of role that genuinely moves the needle.
As the successful Audience Strategy & Sepmentation Lead, you will:
- Design and evolve segmentation frameworks across acquisition, engagement, retention, and value growth.
- Build behavioural, lifecycle, value‑based, and needs‑based segments using CDP data, ensuring clear entry/exit criteria and refresh logic.
- Own CDP audience configuration, partnering with Data Engineering and MarTech to improve identity resolution, consent handling, and data quality.
- Enable journey orchestration by supplying fit‑for‑purpose audiences for triggered, lifecycle, and always‑on programmes.
- Support measurement and experimentation, creating clean test/control groups and refining segments based on performance insights.
- Drive governance and best practice, ensuring GDPR‑aligned audience logic, documentation, naming conventions, and scalable standards.
You will need to be able to demonstrate the following:
- Proven experience in segmentation, audience strategy, or CDP-led marketing enablement.
- Strong understanding of lifecycle marketing and personalisation at scale.
- Hands-on experience with CDPs and audience-building tools.
- Familiarity with identity stitching, consent signals, and data governance.
- SQL skills (preferred) for validation and collaboration with analytics.
- Highly detail-oriented with a structured, governance-first mindset.
- Comfortable operating in complex, global, matrixed environments.
- Collaborative and confident working with analytics, MarTech, and marketing operations.
Location: London (2 days/week onsite) Day Rate: £338/day (Inside IR35) Contract Length: 12 months (no extension) Start: ASAP – ideally before early August Hours: 35 per week
For immediate consideration, forward an up tod ate CV and apply today.